About
A highly accomplished senior leader with over 20 years of progressive experience in Marketing, specializing in advertising, branding, digital, content, product, and revenue generation. Proven expert in driving significant business growth, managing P&L, and leading digital transformations, adept at leveraging technology to build high-performing teams and manage complex stakeholder environments. Seeking to apply extensive expertise in strategic marketing and business development to drive impactful results for forward-thinking organizations.
Work
Tenaton Consulting
|Director, Consulting Services
Gurugram, Haryana, India
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Summary
Led marketing, business development, and content assignments for diverse clients, driving strategic initiatives and P&L management within a consulting framework.
Highlights
Directed comprehensive marketing strategy, team building, and P&L management for 'Computing For All', optimizing client market positioning and growth.
Spearheaded product management and content development initiatives for 'NEOM - Tonomus', enhancing market relevance and user engagement.
Orchestrated digital marketing, brand management, and communications strategies for 'Avendum, Altruist, and PRP', achieving significant client outcomes.
Vodafone Idea Limited
|Head, Marketing
Mumbai, Maharashtra, India
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Summary
Oversaw digital and value-added services marketing, leading product management, and driving strategic initiatives for a leading telecom provider.
Highlights
Drove E-commerce revenue growth by over 100% YoY, securing #1 rank in India for revenue contribution and achieving more than double the industry's revenue growth.
Achieved #1 rank in customer penetration by doubling digital content users and enhanced customer engagement through strategic initiatives.
Pioneered over 15 marketing innovations, including India's first Instant Mobile Number Choice and trigger-based mobile marketing, enhancing market leadership.
Led cross-functional teams to consolidate 500 call center seats, optimizing operations and launching major campaigns like 3G and 'What an Idea, Sir Ji'.
Increased Average Revenue Per User (ARPU) by 15% through innovative pricing and micro-geographic segmentation, setting a new industry benchmark.
Recognized with 'Prime Ideator Certificate - Digital Transformations' and 'Team Excellence Award' for enhancing CRM systems and contributing national-level ideas.
Spice Telecom Limited
|Senior Manager - Brand
Chandigarh, Punjab, India
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Summary
Managed comprehensive brand marketing, planning, and execution, driving market share and subscriber growth through strategic campaigns.
Highlights
Increased Brand Preference Share by 1.5X through comprehensive ATL and BTL campaigns, significantly strengthening market position.
Reduced creative and media costs by over 25% through strategic negotiations, improving campaign ROI and overall efficiency.
Successfully re-launched the brand with a new identity, repositioning it from 'luxury' to 'youth' and growing the subscriber base from 1 million to 2.7 million.
Secured high-profile brand ambassadors (Priyanka Chopra & Katrina Kaif) to reinforce the brand's new 'youth' connect.
Interface – FCB: IPG (Inter Public Group)
|Account Supervisor
Delhi, Delhi, India
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Summary
Managed advertising campaigns for British Airways, focusing on digital engagement and online transactions to boost brand presence.
Highlights
Successfully conceptualized and executed a campaign for British Airways, significantly increasing website traffic and online transactions.
Euro RSCG - Havas Group
|Account Manager & Planner
Mumbai, Maharashtra, India
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Summary
Managed client accounts and strategic planning for leading brands like Cadbury's, achieving industry recognition.
Highlights
Successfully launched Cadbury's Delite MFD and Temptations Chocolate brands in India, contributing to market expansion.
Received the prestigious Superbrand India Award for exceptional work on Gili - Gitanjali Jewels in 2004.
McCann Erickson
|Client Servicing Executive
Bangalore, Karnataka, India
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Summary
Coordinated brand identity and campaign rollouts for major clients including Unilever and Levi's, ensuring consistent brand messaging.
Highlights
Coordinated the Asia Pacific rollout of the new Unilever Frozen Dessert Heart logo, ensuring regional brand consistency.
Developed and launched the first brand identity campaign for Levi's Dockers India, setting a precedent for local market adaptation.
Education
SP Jain Institute of Management & Research
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Master of Business Administration
Business (MBA/PGDM)
Grade: CGPA 3.2/4
College of Business Studies, University of Delhi
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Bachelor
Business Studies
Grade: 66% Marks
UPTRON Academy
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Diploma
Computer Science
Awards
Business Leadership Award
Awarded By
CFA
Recognized for outstanding leadership in business.
Excellence Award - Digital Transformations
Awarded By
Vodafone Idea Limited
Awarded for significant contributions to digital transformation initiatives.
Leadership in Business Growth Award
Awarded By
Vodafone Idea Limited
Acknowledged for exceptional leadership in driving business growth.
Prime Ideator Certificate - Digital Transformations
Awarded By
Vodafone Idea Limited
Awarded for significant national-level ideas contributed to digital transformations.
Certificate of Appreciation for Team Training
Awarded By
Vodafone Idea Limited
Received for effectively conducting a Management Training program for managers.
Certificate of Appreciation for Customer-Centric Mobile App Enhancements
Awarded By
Idea
Recognized for contributions to enhancing customer-centric mobile applications.
Superbrand India Award
Awarded By
Gili - Gitanjali Jewels
Awarded for exceptional brand management and market impact.
Dean's Merit Certificate
Awarded By
SP Jain Institute of Management & Research
Awarded for being amongst the top performing management students (CGPA 3.2/4).
Merit Certificate, Academic Performance
Awarded By
SP Jain Institute of Management & Research
Received for outstanding academic performance during studies.
Representative at International Student Council Symposium
Awarded By
International Student Council Symposium
Selected to represent India at the International Student Council Symposium in Switzerland.
Languages
English
Certificates
Google Digital Marketing Certification
Issued By
Marketing Analytics
Issued By
University of Illinois
Business Analytics
Issued By
Indian School of Business
Skills
Marketing & Strategy
Marketing Management, Digital Marketing, Brand Management, Product Management, Content Marketing, Market Research, Strategic Planning, Go-to-Market Strategy, Campaign Management, Advertising, P&L Management, Revenue Growth, Customer Segmentation, New Product Development, Lead Generation, User Acquisition, Customer Lifecycle Management, Loyalty Programs, Direct Marketing.
Digital & Analytics
Digital Marketing, SEO, SEM, SMM, App Analytics, E-Commerce, Digital Transformation, CRM Systems, Data Analytics, Digital Media.
Leadership & Business Development
Team Leadership, Stakeholder Management, Cross-functional Collaboration, Business Development, Vendor Management, Project Management, Team Building, Training, Negotiation, Partnership Development, Business Process Planning, Client Servicing, Managerial Effectiveness.
Communication & Influence
Presenting, Written Communication, Public Relations, Media Relationships, Brand Storytelling, Creativity.